Larry Hagman may have played television’s most famous evil oil baron, J.R. Ewing, but in real life the “Dallas” actor was a fierce proponent of solar energy. You might recall his SolarWorld TV commercial from 2010, where “J.R.” turned the oil industry slogan upside down, looking up at the sky and his rooftop solar panels and saying, “Shine, baby, shine.”
Tood Woody, Forbes:
Hagman told me the BP oil spill in the Gulf of Mexico energized him to go public with what had been a private passion.
The actor had already installed the world’s largest residential solar array, a 94-kilowatt system, on his estate in Ojai, Calif., and served on the board of the Solar Electric Light Fund, a non-profit that brings solar systems to the developing world.
He struck a deal with German solar manufacturer SolarWorld to shoot the commercial in exchange for a donation of photovoltaic panels to the Haiti relief effort following the devastating 2010 earthquake.